At around 5.30pm yesterday evening (Friday 10th) two young men wearing DIY balaclavas / face masks entered Vapour Style at Crowborough Cross and threatened the owner with a knife.
The owner, Lee Silver, was serving a woman customer at the time. One of the youths was carrying a knife, the other a screwdriver.
One suspect is described as 6′, slim, wearing a black zip-up jacket with pockets, black trousers, black trainers and a light pink balaclava with several holes in it.
The other suspect is said to be 5′ 9″, slim and wearing a dark jacket, light blue jeans, dark trainers and a black face mask. He is described as having a street urban / London dialect and carrying a black rucksack.
A driver who was waiting at the traffic lights on London Road, saw the robbery in progress through the window and drove her car onto the pavement outside the shop, to try and block their escape. The thieves took cash, and stole vaping items from the store (mods, e-cigarettes, tanks and liquids) estimated to be worth around £2,000.
After about 5 minutes in the shop they made off across the traffic lights.
Nobody was injured during the incident.
There were reports on social media of armed police searching the town centre.
Additional witnesses, or anyone who saw anything suspicious, is asked to contact Sussex Police by calling 101 or reporting online, quoting serial 1143 of 10/01. If you have CCTV footage, or were driving through the town and have dash cam video that might help the investigation, please contact the police.