More than £4,500 worth of prizes will be up for grabs during East Sussex’s “Beat the Street” game which launches on Wednesday (7th June).
More than 35 “Beat Boxes” have been installed on lamp posts across Crowborough, along with hundreds of the special sensors across the county.
Players can pick up their own Beat the Street card and map at Crowborough Library or Leisure Centre and swipe as many Beat Boxes as possible to receive points and win prizes.
This week, the organisers behind the initiative have announced that more than £4,500 worth of prizes will be given out over the course of the seven-week challenge. Schools, community groups, businesses and other teams will be competing against each other to see who can travel the furthest and end up on top of two leaderboards – total distance travelled and highest average distance per player. The top three teams on each leaderboard will win £500, £350 or £100 of sports and fitness equipment.
Registered players are also in with a chance to win some amazing goodies with forty ‘lucky tap’ prizes of £10 worth of sport and fitness equipment awarded to individual players throughout the competition. Additionally, players could take home their own cuddly Beat the Street mascot which will be given out on social media or at local events.
Beat the Street is funded by East Sussex County Council’s Public Health team and NHS Hastings and Rother CCG, NHS Eastbourne, Hailsham and Seaford CCG. The Beat the Street is run by Intelligent Health and forms part of a comprehensive programme of activity to improve health through the East Sussex Better Together programme.
More than 300,000 people took part in Beat the Street in 2016 in towns and cities across the UK including London, Birmingham, Nottingham, Reading, Liverpool and Belfast. The initiative in East Sussex will be the largest Beat the Street challenge to take place yet – with hundreds of boxes across the whole county.
Cynthia Lyons, East Sussex Acting Director of Public Health said:
We are incredibly excited to be bringing Beat the Street to East Sussex and can’t wait to see how far everyone is able to walk, run, cycle and scoot during the seven-week challenge.
Anyone is able to get involved in Beat the Street – it’s completely free to play and is a great opportunity to go outdoors, spend time with your friends and family and get moving. Watch out for Beat Boxes appearing on a street near you!
Want to find out more about Beat the Street? Visit beatthestreet.me/eastsussex – or follow @BTSEastSussex on Twitter or ‘Beat the Street East Sussex’ on Facebook for more information on prizes and how to get involved.